You’d expect a huge company to lord it over an upstart. But what happens if that corporate goliath moves so slowly that its top talent leaves with a great idea and turns it into a powerful product?
Maybe nothing. That’s because people are reluctant to buy from a startup given its high odds of failure. The only way around that problem is to deliver so much more bang for the buck to that potential customer, that not trying the startup’s product is the biggest risk of all.