Veteran High Tech Marketer Joins Hyper-Growth Virtualization Management Company
Boston, MA – October 23, 2013 – VMTurbo, provider of the only software-defined control system for businesses running mission-critical applications on virtualized and cloud infrastructures, today announced Geeta Sachdev as its Chief Marketing Officer (CMO). As CMO, Sachdev will lead VMTurbo’s global marketing, reporting directly to CEO Ben Nye, to accelerate the Company’s mission to provide top-down software-defined control for application workloads in virtualized data center and cloud environments.
“Geeta is a world class CMO,” said Nye. “Her experience at SolarWinds and Dell will help us accelerate awareness to our prospects on the importance of software-defined control to their virtualized data centers.”
VMTurbo has received widespread industry acclaim including its recent induction into the JPMorgan Chase & Co. Hall of Innovation and recognition as a 2013 Emerging Technology Vendor by CRN Magazine and one of Forbes’ 2013 America’s Most Promising Companies. Deploying VMTurbo contributes to IT staff productivity savings of up to 20 percent and improvements in resource utilization of 20 to 40 percent – resulting in significant operational and capital expenditure benefits. Research from TechValidate found that 89 percent of VMTurbo customers surveyed realized value within three months of deploying VMTurbo and more than 60 percent of VMTurbo customers surveyed achieved impactful ROI within three weeks of deploying the platform.
“As I spoke to our customers, it became increasingly clear to me that within the fast growing virtualization management space, VMTurbo is the only vendor that goes beyond reactive reporting and alerting by offering customers the proactive control required to dramatically improve data center efficiency and agility – while also assuring application performance,” said Sachdev. “In doing so, we deliver an ROI of less than three months and therefore enable IT organizations to fulfill the promise of virtualization and cloud investments while achieving the lowest possible cost and highest quality of service delivery. My mission at VMTurbo is to ensure that all IT and business customers know about this breakthrough platform – from CIOs to operations leaders and IT administrators. We can literally change their lives with this solution.”
Sachdev will apply her more than twenty years of global marketing and online leadership experience to help VMTurbo’s marketing organization continue to drive brand awareness and demand in the IT management market. Before joining VMTurbo, Sachdev was CMO of SolarWinds (NYSE:SWI), a leading provider of powerful and affordable IT management software. She helped fuel SolarWinds’ renowned high-velocity sales model that drove its hyper-growth trajectory – experience that she will bring to bear at VMTurbo.
Before SolarWinds, Sachdev was a senior marketing executive at Dell, Inc., most recently serving as Executive Director of Consumer Marketing, where she was responsible for merchandising, online demand generation, and marketing communications. Sachdev also served as Executive Director of Online Operations for Dell.com, where she led content operations and online analytics for Dell.com segments worldwide. Earlier, Sachdev held a variety of senior roles at Dell across marketing, e-commerce, and call center operations.
Prior to joining Dell, Sachdev worked in Booz, Allen & Hamilton’s Financial Services Group. She holds degrees from the Wharton School, University of Pennsylvania and the Sloan School of Management, Massachusetts Institute of Technology.
VMTurbo provides the only software-defined control system for businesses running mission-critical applications on virtualized or cloud infrastructures. The Company applies proven economic principles to deliver a control system that continuously ensures performance while maximizing utilization to transform IT operations to scale to the complexities and dynamics of a software-defined world. First launched in 2010, the VMTurbo platform is now used by more than 9,000 enterprises and cloud service providers worldwide, including JPMorgan Chase, Societe Generale, BMO Financial, Xerox Corporation, Reed Elsevier, H&M, BT, CSC and KPN. VMTurbo is headquartered in Massachusetts, with offices in New York, California, the United Kingdom and Israel.